(732) 476-8278 · jobs@thareja.org · thareja.ai/services
BRAND, PRODUCT & MARKETING
Barbara Alves
Creative & Marketing Executive
Creative and marketing executive with 20 years of experience building brands, launching products and leading multidisciplinary teams. I connect business strategy with product positioning, design and go-to-market execution across AI, technology and consumer brands. My work includes new product development, global campaigns and investor materials supporting capital-raising efforts.
Client
Bira 91
Services
Brand Strategy · Stadium Branding · Broadcast Graphics · Experiential Activations · Packaging
Key Results
167M viewers per game · 200+ countries
Industry
Industry Beverage · Sports
Bira 91 x ICC Partnership
Directed creative development for Bira 91’s global cricket partnership, including stadium branding, broadcast graphics, digital campaigns, packaging and activations. The campaign reached 167 million viewers per match across 200 countries.
Project: Bira 91 x ICC Partnership
Directed creative development for Bira 91’s global cricket partnership, including stadium branding, broadcast graphics, digital campaigns, packaging and activations. The campaign reached 167 million viewers per match across 200 countries.
Project: Bira 91 x House of the Dragon
Directed creative development for a co-branded product launch spanning custom beer, packaging, merchandise, retail displays, key visuals and CGI campaign content.
Project:
000
(732) 476-8278 · jobs@thareja.org · thareja.ai/services