(732) 476-8278 · jobs@thareja.org · thareja.ai/services
Barbara Alves
Brand & Design
BRAND, PRODUCT & MARKETING
Barbara Alves
Creative & Marketing Executive
Creative and marketing executive with 20 years of experience building brands, launching products and leading multidisciplinary teams. I connect business strategy with product positioning, design and go-to-market execution across AI, technology and consumer brands. My work includes new product development, global campaigns and investor materials supporting capital-raising efforts.
Contact Information
SELECTED IMPACT
20+ years
Building brands and digital products
167M+ viewers
Reached through a single global campaign
200 countries
Reached through international work
$250M+ raised
By brands we’ve supported
$100K to $4M+
Project budgets
CORE TOOLS
Adobe Illustrator, Photoshop, InDesign, After Effects, Premiere Pro, Lightroom, Acrobat Pro, Figma, FigJam, Framer, Sketch, PowerPoint and Google Slides.
AI and Creative Technology
ChatGPT, Claude, Gemini, Midjourney, Adobe Firefly and Runway.
EDUCATION
2006 - 2010
Bachelor of Arts, Graphic Design and Visual Communication
Universidade Vale do Rio Doce
CERTIFICATIONS
2025 - 2026
The Strategy of Content Marketing
University of California, Davis
2022 - 2023
UI/UX Design Specialization
California Institute of the Arts
2022
The Language of Design: Form and Meaning
California Institute of the Arts
2022
Google Digital Marketing & E-commerce
2021 - 2022
Graphic Design Specialization
California Institute of the Arts
Core Expertise
Creative Leadership, Brand Strategy, Product Development, Product Marketing, Go-to-Market Strategy, Team Leadership, Global Campaigns, Investor Communications, Fundraising Support, Budget Oversight, Cross-Functional Leadership, Creative Operations, UI/UX Direction, Sales Enablement, Vendor Management.
WORK EXPERIENCE
2015 - PRESENT
Chief Creative Officer / Creative Marketing Director at TharejaAI
FORT LAUDERDALE, FL - USA
→ Lead brand, creative direction and product marketing for TharejaAI and its AI and workforce product portfolio, including Preeya, MagicAgent and Thareja Work.
→ Partner with founders and product leaders to shape products from early concept through positioning, identity, customer experience and launch.
→ Direct websites, campaigns, product demos, sales materials, case studies and video concepts that explain complex products and support customer acquisition.
→ Create investor presentations and launch materials that help emerging brands communicate their business model, market opportunity and product value.
→ Build and manage teams of designers, developers, animators, photographers, writers and specialized vendors across countries and time zones.
→ Oversee creative programs with budgets ranging from $100,000 to more than $4 million.
→ Directed global brand programs reaching 167 million viewers per match across television and digital channels in 200 countries.
EARLIER EXPERIENCE
2013 - 2015
Art Director & Senior Graphic Designer at Rock Block
VILA VELHA, ES - BRAZIL
→ Managed and developed a creative team of three to six designers.
→ Oversaw creative projects and approved final materials for quality and accuracy.
→ Created brand identities, advertising, editorial design, direct marketing and social campaigns.
→ Directed international trade show materials, including booths, catalogs and advertising.
2009 - 2013
Art Director & Graphic Designer at Mosca
GOV. VALADARES, MG - BRAZIL
→ Managed and developed a creative team of nine designers.
→ Directed creative projects from concept through production.
→ Designed brand identities, print campaigns, editorial systems and digital advertising.
2006 - 2009
Graphic Designer & Print Supervisor at Rabisco
GOV. VALADARES, MG - BRAZIL
→ Supported custom packaging design and prepared production-ready artwork.
→ Supervised print quality and accuracy throughout production.
(732) 476-8278 · jobs@thareja.org · thareja.ai/services