(732) 476-8278 · jobs@thareja.org · thareja.ai/services
Barbara Alves
Brand & Design
Hands-On Art Director
Barbara Alves
Creative & Marketing Director
Hands-on creative and marketing director with 20 years of experience managing teams while developing the work alongside them. I lead product branding, campaigns and launches, then move directly into art direction, design, UI/UX and production. My background combines marketing strategy with the practical skills needed to take an idea from early concept to market.
Contact Information
SELECTED IMPACT
20+ years
Building brands and digital products
167M+ viewers
Reached through a single global campaign
200 countries
Reached through international work
$100K to $4M+
Project budgets
CORE TOOLS
Adobe Illustrator, Photoshop, InDesign, After Effects, Premiere Pro, Lightroom, Acrobat Pro, Figma, FigJam, Framer, Sketch, PowerPoint and Google Slides.
AI and Creative Technology
ChatGPT, Claude, Gemini, Midjourney, Adobe Firefly and Runway.
EDUCATION
2006 - 2010
Bachelor of Arts, Graphic Design and Visual Communication
Universidade Vale do Rio Doce
CERTIFICATIONS
2025 - 2026
The Strategy of Content Marketing
University of California, Davis
2022 - 2023
UI/UX Design Specialization
California Institute of the Arts
2022
The Language of Design: Form and Meaning
California Institute of the Arts
2022
Google Digital Marketing & E-commerce
2021 - 2022
Graphic Design Specialization
California Institute of the Arts
Core Expertise
Creative Direction, Marketing Strategy, Product Branding, Product Launches, Art Direction, Campaign Development, Team Management, Hands-On Design, Websites and Landing Pages, UI/UX, Sales Materials, Investor Decks, Advertising, Packaging, Motion Direction, Vendor Management.
WORK EXPERIENCE
2015 - PRESENT
Chief Creative Officer / Creative Marketing Director at TharejaAI
FORT LAUDERDALE, FL - USA
→ Lead creative and product marketing for TharejaAI products, including Preeya, MagicAgent and Thareja Work.
→ Develop product positioning, brand identities and visual systems for new technology products from early concept through launch.
→ Plan and produce websites, landing pages, advertising, social campaigns, email creative, sales decks, sell sheets, case studies and product demos.
→ Work hands-on across art direction, graphic design, UI/UX, presentations, photo editing, motion direction and production.
→ Translate product capabilities into clear customer benefits with leadership, sales, development and product teams.
→ Create investor and business presentations used to introduce products and support fundraising conversations.
→ Manage creative teams and specialized vendors while reviewing work for quality and consistency.
→ Directed global campaign assets reaching 167 million viewers per match in 200 countries.
EARLIER EXPERIENCE
2013 - 2015
Art Director & Senior Graphic Designer at Rock Block
VILA VELHA, ES - BRAZIL
→ Managed and developed a creative team of three to six designers.
→ Oversaw creative projects and approved final materials for quality and accuracy.
→ Created brand identities, advertising, editorial design, direct marketing and social campaigns.
→ Directed international trade show materials, including booths, catalogs and advertising.
2009 - 2013
Art Director & Graphic Designer at Mosca
GOV. VALADARES, MG - BRAZIL
→ Managed and developed a creative team of nine designers.
→ Directed creative projects from concept through production.
→ Designed brand identities, print campaigns, editorial systems and digital advertising.
2006 - 2009
Graphic Designer & Print Supervisor at Rabisco
GOV. VALADARES, MG - BRAZIL
→ Supported custom packaging design and prepared production-ready artwork.
→ Supervised print quality and accuracy throughout production.
(732) 476-8278 · jobs@thareja.org · thareja.ai/services