(732) 476-8278 · jobs@thareja.org · thareja.ai/services
Barbara Alves
Brand & Design
BRAND, DIGITAL & PRODUCT DESIGN
Barbara Alves
SENIOR GRAPHIC DESIGNER
Senior graphic designer and art director with 20 years of experience creating brand identities, packaging, websites, campaigns and digital products. I combine strong visual craft with practical marketing and production knowledge, from early concepts and prototypes through final delivery. I have designed for technology companies, emerging product brands and global consumer campaigns.
Contact Information
SELECTED IMPACT
20+ years
Building brands and digital products
167M+ viewers
Reached through a single global campaign
200 countries
Reached through international work
$100K to $4M+
Project budgets
CORE TOOLS
Adobe Illustrator, Photoshop, InDesign, After Effects, Premiere Pro, Lightroom, Acrobat Pro, Figma, FigJam, Framer, Sketch, PowerPoint and Google Slides.
AI and Creative Technology
ChatGPT, Claude, Gemini, Midjourney, Adobe Firefly and Runway.
EDUCATION
2006 - 2010
Bachelor of Arts, Graphic Design and Visual Communication
Universidade Vale do Rio Doce
CERTIFICATIONS
2025 - 2026
The Strategy of Content Marketing
University of California, Davis
2022 - 2023
UI/UX Design Specialization
California Institute of the Arts
2022
The Language of Design: Form and Meaning
California Institute of the Arts
2022
Google Digital Marketing & E-commerce
2021 - 2022
Graphic Design Specialization
California Institute of the Arts
Core Expertise
Brand Identity, Art Direction, Graphic Design, Typography, Packaging, Web Design, UI/UX, Presentation Design, Investor Decks, Advertising, Social Creative, Photo Retouching, Motion and Storyboards, Illustration, Large-Format Graphics, Print Production, Prototyping.
WORK EXPERIENCE
2015 - PRESENT
Senior Art Director / Lead Designer at TharejaAI
FORT LAUDERDALE, FL - USA
→ Design brand identities and product systems for TharejaAI products, including Preeya, MagicAgent and Thareja Work.
→ Create websites, landing pages, user interfaces and prototypes for web, desktop and mobile experiences.
→ Produce advertising, social creative, presentations, sales materials, case studies, event graphics and product launch assets.
→ Develop identities and launch materials for new products, including investor presentations used in capital-raising efforts.
→ Create packaging, point-of-sale materials, large-format graphics, campaign assets and production-ready artwork.
→ Collaborate with developers, marketers, writers, photographers and animators from concept through delivery.
→ Maintain brand consistency and production quality across print and digital channels.
→ Created campaign work reaching 167 million viewers per match in 200 countries.
EARLIER EXPERIENCE
2013 - 2015
Art Director & Senior Graphic Designer at Rock Block
VILA VELHA, ES - BRAZIL
→ Managed and developed a creative team of three to six designers.
→ Oversaw creative projects and approved final materials for quality and accuracy.
→ Created brand identities, advertising, editorial design, direct marketing and social campaigns.
→ Directed international trade show materials, including booths, catalogs and advertising.
2009 - 2013
Art Director & Graphic Designer at Mosca
GOV. VALADARES, MG - BRAZIL
→ Managed and developed a creative team of nine designers.
→ Directed creative projects from concept through production.
→ Designed brand identities, print campaigns, editorial systems and digital advertising.
2006 - 2009
Graphic Designer & Print Supervisor at Rabisco
GOV. VALADARES, MG - BRAZIL
→ Supported custom packaging design and prepared production-ready artwork.
→ Supervised print quality and accuracy throughout production.
(732) 476-8278 · jobs@thareja.org · thareja.ai/services